Objetivos del Curso:
- To enable companies to understand how to satisfy customers - To learn how to ensure all services meet or exceed customer expectations - To ensure staff communicate effectively with customers - To learn how to blueprint a service – service delivery from the customer perspective - To demonstrate the role of processes in customer satisfaction - To understand the role
Curso dirigido a:
- Marketing personnel – junior to senior executives, any size of company - Account Managers - SMEs (PYME) – owners, senior people - Customer Service personnel - Customer facing personnel = anyone dealing with customers/clients
Contenido:
Contenidos
Setting the scene
Customer Satisfaction
corporate Brand and Image Management
Product and Communication issues
The Technology of Customer Care
Measurement of Customer Satisfaction
Course Recap – Pulling it all together