Executive MBA - English - Online - OBS Online Business School - I26579

The Executive MBA is designed to allow its participants to interact effectively in an environment characterised by its complexity, uncertainty and continuous change. In a market of global competition, where there is a permanent need to develop new products and technological advances that increase speed and availability of information, satisfying the demands of today’s consumers constitutes a great challenge for managers like you, in this new century. This challenge requires managers with great leadership when it comes to effectively and efficiently guiding their teams toward the proposed goals; it requires management with a strategic vision that allows them to face complex situations, distinguishing key elements from accessories; managers with an ability to communicate clearly; managers prepared to accept others’ ideas that complement their own points of view; in short, managers with a global vision that allows them to integrate the knowledge necessary to carry out managerial activities with maximum efficiency, creativity and social responsibility. The programme provides participants with solid knowledge of the most innovative strategies of business management, promoting the development of managerial skills that are increasingly the differential factor of successful professionals, understanding the techniques applicable for maximising the results of the different functional areas. The main aims of the Executive MBA are: - To provide participants with the ability to continuously develop relevant managerial skills. - To offer an integrated and global vision of general management and the role of the company in its widest context. To know the business activity as a whole, distinguishing the responsibilities carried out by each company department. - To provide participants with a wide perspective of the company, and with the idea of a complex system in a constantly changing reality. - To promote an attitude of initiative and active management. - To acquire key knowledge and develop essential skills to strategically manage the company activity. - To design innovation strategies and policies to improve company management and efficiency. - To formulate and implement growth strategies, adapting to changes in the international business environment. - To encourage team work and involve all company departments in the management of its projects. - To provide participants with solid company training, paying special attention to the latest trends and new approaches to business management. - To encourage the development and improvement of personal and managerial skills. - To increase the ability of managers to make decisions in an increasingly complex and unstable environment. - To favour detection, analysis and problem-solving skills and an entrepreneurial spirit through the creation of a Business Plan. Participants in the Executive MBA acquire the following abilities and skills: - Development of a comprehensive strategic thought that enables understanding and integration of the entire company and the geographical or sectoral environment in which it competes. - Increased precision in analysis and synthesis skills for systematically and realistically identifying the factors behind problems and opportunities, giving way to correct decision making. - Ease of use of new technologies in business management and decisionmaking. - Improvement in the ability to communicate clearly and convincingly, developing presentation techniques both for large audiences and for everyday situations at the company. 4 - Skill to adapt to working in teams integrated by people of very different geographic, professional, academic and cultural backgrounds. - Skill to achieve a high degree of organisational efficiency in developing multidisciplinary projects carried out by people located in different environments. - And as a result of the above skills, reinforcement of flexible attitude to adapt to change.

THE OBS EXECUTIVE MBA

 

Presentation

In our current business environment, professionals must quickly react to change

and must make decisions that adapt to their company’s new needs, while still

creating value for the company’s stakeholders.

 

The OBS Executive MBA focuses on a strategic, international and innovative

approach to Business Management, inasmuch as any manager of a business

organisation or area must have a global vision of the company, and must

understand that any strategic decision they take must be in line with the company’s

strategy while at the same time bringing innovation.

The programme focuses on developing the skills necessary for leading a

business product, managing a company department or starting an own

business, such as:

 

- The ability to work in multinational, multi-point teams

- The ability to be client-oriented

- The ability to engage in a global, strategic or business approach

- The ability to plan and organise

- The ability to be results-oriented

- The ability to lead teams

 

Our Executive MBA is especially designed for those professionals who have

extensive professional experience and wish to extend their knowledge in areas

complementary to their current responsibilities. In short, it is designed for

professionals who seek promotion by adding greater value to their CV or who are

thinking of re-focusing their professional career.

Lastly, we wish to highlight our commitment to the Final Project, which gives

participants an opportunity to develop a Business Plan, incorporating all the

complexity associated to the launch of a business idea. This subject is not

exclusively focused on the creation of an own company, and allows participants to

have an open mind with regard to new ideas that could be implemented in their

current jobs.
 

STRUCTURE


1.-Methodology

In an environment where the right circumstances converge, the sum of the

individuals’ intelligences generates an excellent collective intelligence.

Our own and unique methodology consists in the shared learning experience,

which revolves around participants and in which teachers and teaching and

technological materials provide the essential resources for such an experience to be

generated.

 

The basis for success of the model consists in communication between all

participants.

 

In our virtual classrooms you will work with people from different sectors; you will

debate and solve cases with professionals with different experiences and different

points of view. Faced with the same case, the diversity of approaches provides you

with a wider perspective for your learning and your work.

 

An experience that can be put into practice immediately

 

Our methodology is based on the combination of practical learning and theory, and

requires students to actively participate in the different Virtual Campus

communication spaces with their opinions and points of view. To do so, in addition

to working on the documentation they are provided, participants must analyse and

resolve practical case studies based on real and simulated company scenarios.

 

Student participation and teamwork both constitute key elements in the

development of the programme. The training becomes more in-depth and rich, as it

is complemented and improved by the diversity of participants’ opinions and

experiences.

 

All the necessary support material used during the course –exercises, manuals,

case studies, reading articles– is provided via the Campus to enable students to

follow the different subjects.

 

OBS is focused on developing competencies, knowledge and skills, facilitating

flexible and immediate communication, promoting effective discussion, and

encouraging team work and interaction between participants. At OBS you are not

just a spectator – you must play an active role. Using the reference documents,

case studies and simulations, as well as the most advanced virtual collaboration

environments available via the Internet, participants engage in a rich learning

experience.

 

Knowledge is not a concentrated essence found in one person. Working together in

the case studies that each participant provides, the solution to the questions posed

does not only come from an expert, but rather it is built based on the experience,

vision, creativity and skills of the group members.

 

The best connection

When we talk about connection at OBS, we are not only talking about technology,

but also about professionals, experts, teachers, business people, entrepreneurs;

people who are inquiring, participative, open to asking and answering, considering

and suggesting, interested in everything related to the human, business and social

environment in which they carry out their work. People with experience and

with large doses of motivation and skills to provide their best vision

regarding issues and topics approached in each session.

 

It is precisely this connection throughout the entire course that helps forge social

and professional relations of great value.

 

The value of connection, of qualified networking based on the trust that comes

with time and shared efforts, is an essential asset that remains in time, even when

the course has finished.

 

OBS implements an intercommunicative methodology in which student participation

is of the essence.

 

Students also have the chance to participate in different activities, seminars and

conferences organised by EAE and UB, which complement classroom learning and

contribute to enriching their experience at OBS.

 

The Executive MBA adapts to participants’ different training needs on the basis of

their interests and professional situation, allowing them to recognise the aims of

each subject as they consolidate the knowledge they are acquiring. This way,

participants follow a process in which they acquire competencies, knowledge and

skills, which in a gradual, progressive and coordinated manner, allow them to make

progress within Business Management and Administration. In order for these to

become personal experiences, it is necessary to create an adequate combination of

theory and practical work.

 

Assessment Model

The assessment model is based around:

- Contributing to a constant monitoring of the programme.

- Ensuring learning and use of the concepts and procedures presented.

- Assessing the degree of achievement of the aims of the programme, which should

translate into professional skills and abilities.

The assessment is carried out continuously throughout the programme, there

being for each of the subject a series of activities that students must carry out

and which will be assessed by the teacher, who will inform students of the grade

obtained in each of them (1-low- to 10-high-), as well as of any aspects in need of

improvement.

 

 

The additional efforts made by students by participating in voluntary activities and

the continuous positive progress in each subject are also aspects considered by the

teachers when giving an overall mark on the achievements made in the subject.

The overall assessment of the programme is calculated as the average of the

grades obtained in the different subjects and the mark obtained for the Business

Plan, it being essential for the average of the grades obtained in the different

subjects to be positive.

 

Study Plan

The structure and duration of the Executive MBA allows us to ensure we achieve

our objectives. The complex task of managing a company requires extensive

training in a company’s functional departments, as well as the acquisition of

managerial skills and a strategic view of the company.

 

This is why each of the areas distributes the content with the following structure:

Strategic Area 27% of all content

Financial Area 20% of all content

Marketing and Commercial Area 20% of all content

Human Resources Area 17% of all content

Systems and Operations Area 16% of all content

The Programme is divided in four phases which focus on different the knowledge

and skills required in a Company’s Departments. The stages coincide in the

business strategic formulation process: designing the strategy, implementing it,

growth strategies, and strategic monitoring and control.

 

With this programme, participants will go through the different Departments of a

Company, understanding the responsibilities of each department and the key

necessary concepts for managing them, while still maintaining a global vision of the

business.

 

By doing the Executive MBA, in just a year students will acquire managerial skills

and obtain the latest, most practical and innovative knowledge necessary for

leading a department or a company.

Once participants have learned about all the main departments in a company, the

circle will close with the Final Project, which should be carried out during the last

two months. This Final Project – the Business Plan – will enable participants to

connect and apply all the knowledge they have acquired to a specific situation

(company, department, division, international activity or development of a business

project).

 

Although initially participants will work as a team on the methodology and key

concepts of the Final Project, in the last phase teachers will individually advise

participants on how to carry it out. Each teacher, an expert in their field of

knowledge, and an active professional in a company, will correct and provide advice

on the content of each phase of the Business Plan.

 

PHASE 1: Designing the Strategy

1. Entrepreneurship

1.1. Entrepreneurship: from ideas to companies

1.2. Entrepreneurship vs. Intrapreneurship

1.3. Business Concepts and Business Plans

1.4. Strategic Analysis

1.5. The start of the business activity

2. Strategic Management

2.1. Review of the concept of Business Strategy

2.2. Understanding the role of General Management within a business

organisation

2.3. Phases of the Strategic Process

3. Strategic Innovation

3.1. Introduction to innovation

3.2. Organisational skills

3.3. Innovation projects

3.4. The dynamics of technological innovation

4. Financial Diagnosis

4.1. Introduction to the Company’s Financial Statements

4.2. Key concepts

5. Organisational Design

5.1. Basic elements of the business organisation

5.2. Fundamental structures

5.3. Complex, international and project-based structures

 

PHASE 2: Applying the Strategy

6. Creativity and Implementation of the strategy

6.1. What is a creative organisation?

6.2. Strategic Implementation

7. Marketing: from ideas to the Market

7.1. Product/Service Management. From concepts to ideas

7.2. Market, Positioning and Segmentation. From analysis to action

7.3. Marketing trends. From paper to Internet

8. Client Satisfaction and Loyalty

8.1. Satisfaction and Loyalty: a new vision

8.2. First satisfaction, then loyalty

8.3. Retention versus loyalty

8.4. Profitable loyalty programmes

8

9. Selection and Retention of Talent

9.1. Strategy and Policies in People Management

9.2. Strategic People Management

9.3. Detection, Selection and Retention of Talent: Design of Policies,

Remuneration and Incentives

9.4. Innovation in the Field of People Management

10. Operations

10.1. Key Concepts in the Department of Operations

10.2. Operations strategy

10.3. Integral Logistics

 

PHASE 3: Growth and Internationalisation

1. Strategy & International Marketing

1.1. Internationalisation Plan and & International Marketing Plan

1.2. The Process of Internationalisation

1.3. International Strategic Formulation

1.4. Strategy and International Segmentation Decisions

2. Selection and Assessment of Investments

2.1. Business Investments

2.2. Assessment and Selection of an Investment

2.3. Stock Exchanges

2.4. Exchange traded futures and options, OTC, fixed income securities

3. International Taxation

3.1. Business activity and taxation

3.2. Tax obligations

3.3. Fiscal planning in the company

3.4. International Taxation

4. Mergers & Acquisitions

4.1. The Purchase of Companies as Tool for Creating Value and Leveraged

Management Buy-Outs, etc

4.2. Venture Capital, Going Public and the Main Aspects to Take into Account

when Selling a Company

4.3. Main aspects and procedures that must be considered in a sale and

purchase process

5. Cross-Cultural Management

5.1. Cross-Cultural Management: what is it?

5.2. International negotiations: what makes them fail?

5.3. Mergers between companies

5.4. Management of expatriates

 

PHASE 4: Strategy Monitoring and Control

1. Innovating Finance

1.1. Innovation in finance: innovation as a strategy, also in finance

1.2. Innovation in finance: cutting edge finances

1.3. The contribution of finance to innovation projects

9

2. Management of ICTs and Knowledge

2.1. The role of the Information Systems (IS) in organisations

2.2. Information Systems Strategy

2.3. Management of Information Systems

2.4. Business applications: processes and systems

3. Management Planning and Control

3.1. The concept of Management Control

3.2. Business Strategy and Management Control

3.3. Balanced Scorecard

3.4. Management Control Systems: Budgets and Deviation Analysis

3.5. Implementation of a Management Control System in the Company

3.6. Organisational Culture and the Management Control System

3.7. International Management Control

4. Negotiation and Conflict Resolution

4.1. Negotiation

4.2. Conflict Resolution

5. Leadership and Change Management

5.1. Organisation and business culture

5.2. Leading the strategic process of innovation in the company

5.3. Change Management and Conflict Resolution

5.4. Monitoring and control of change implementation

Lastly, each participant must create a Business Plan as a practical application of

all the knowledge acquired during the course. It can refer to a department or to a

company in general.

 

 

PROFESSIONALLY ACTIVE TEACHING STAFF

 

The proven experience of our Programme Directors in designing the courses and

our teachers’ personal tuition, through which they provide their knowledge and

experience of the subjects and case studies, as well as up-to-date knowledge of

every discipline, guarantee that your degree will have the practical value sought

after by companies.

 

With them, you talk about what you have learnt, you make decisions and you

validate your theories to transform them into methods that can be applied

immediately. At OBS, the Teaching Staff assure you a learning experience that

combines practice with academic rigour. All teachers of the Executive MBA are

active professionals working at top companies in Spain and internationally,

managing one of the different areas that make up the Executive MBA programme.

They have an extensive track record both in business and in education, in several

different Business Schools.

 

Programme Director

Enrique Carvajal Zaera

General Manager & CEO. Sizet Experience

GSMP. Universidad de Chicago – Instituto de Empresa

MBA - Instituto de Empresa

Degree in Economics and Business Administration. Universidad de Sevilla

Teaching Staff

Jordi Badal Ferrés

Head of Treasury. Grupo Godó de Comunicación

Executive Development Programme. IESE

Degree in Economics and Business Administration. UB

Enric Bayó Molina

Head of Business Innovation. CIDEM

MBA. ESADE

Industrial Engineering. ETSIIB. UPC

Mireia Bosch Fabregas

Managing Skills and HR Management Consultant

Master in Health Business Management. ESADE

Degree in Medicine and Surgery. UB

Xavier Ferràs Hernàndez

General Manager of Innovation Centre ACC1O

MBA. ESADE

Telecommunications Engineering. UPC

Carolina Liébana Pérez

Tax Consultant. ACR Auditecnia

Master in Tax Management. EAE

Degree in Business Administration. UOC

Ana López Ranz

Financial Consultant

Executive MBA. ESADE

Degree in Economics and Business Administration. UAM

Joan Martí Estévez

Head of Strategic Change Management. CIDEM

Postgraduate in Foreign Trade and International Economy. UB

Degree in Economics and Business Administration. UB

Martí Pachamé Barrera

General Manager of Medivalor AV

MBA Executive. ESADE

Degree in Economics and Business Administration. UB

Jerónima Revelo Parro

Deputy Director European Corporate Controller & Internal Audit. KAO Corporation

Degree in Economics and Business Administration. UB

Antonio Díaz Morales

General Manager Planeta DeAgostini Training Division

Executive MBA. IE

Global Senior Management. University of Chicago e Instituto Empresa

PhD in Economics. UCM

Santiago Román Ferro

General Manager of Gonefishing

MBA. IESE

Degree in Business Administration. UB

Xavier Sancliment Casajús

Services General manager. Terrassa City Council.

Executive MBA. EAE

Electronic Engineering. URL

Gemma Segura Virella

General Manager of Corporate Training. Planeta Formación

Master in Marketing & Communication. UOC

Degree in Humanities

Santiago Tintoré Codina

Sales Development Manager. Grupo Danone

Degree and MBA in Business Administration. ESADE

Albert Tomas Vidal

Corporate Finance Director. Alta Partners

MBA. ESADE

Degree in Business Administration. UB

Josep Vergès Barata

Human Resources Director F.C. Barcelona

Executive Development Programme, IESE / MBA. ESADE

Degree in Psichology. UB

 

ADMISSION TO THE PROGRAMME

1.- Requirements and Degree

In order to access the programme it is necessary to have a university degree

and professional experience. We give special importance to professional

experience, as it is important to share knowledge on the basis of the contributions

provided by each participant, from their training and professional responsibility, to

the situations suggested by teachers (based on case studies, financial diagnoses,

etc.). Should you not meet any of the mentioned requirements, access to the

programme will be assessed by the Programme Management.

 

Those who pass the programme evaluation and fulfil the academic requirements

established by the UB will obtain their qualification from Universidad de

Barcelona . In addition, everyone who passes the assessment will obtain a

qualification from the EAE Business School .

 

In order to obtain the degree from the UB it is necessary to already have a

University Degree (Engineer, Degree or Diploma). If you do not have a University

Degree, once you have passed the different assessments, you will obtain a

university extension diploma from the UB.

 

Admission Process

The main objective of the admissions process is to ensure the suitability of the

candidates for the programme, by looking at their professional experience and their

academic CV. Our aim is for all participants to make the most of the experience we

offer through a context in which they may develop a long-term relationship with

classmates, teachers and alumni.



 

GET TO KNOW UB AND EAE

UB, One of the World’s Leading Universities

Universidad de Barcelona is closely linked to the history of Barcelona and Catalonia ,

and will soon celebrate its 560th anniversary. It is Spain ’s main public university,

with the greatest number of students and the widest and most comprehensive

variety of studies, which go from first and second cycle studies to degrees and

post-graduate, masters and doctorate studies. In addition, it is the main university

research centre in Spain and one of the main centres in Europe , in terms of both

the number of research programmes and the excellent quality achieved in its field.

 

With this wide-ranging offer, the UB has decidedly contributed to the

democratisation of knowledge among different generations of citizens in Catalonia

and across Spain . Its classrooms also welcome a wealth of students from all over

the world wishing to complete their studies, making it the leading university in

terms of transnationality.

 

Proud of its tradition, the UB alumni include a wide variety of representatives from

Spanish civil society. In this knowledge society, the mission of a Higher Education

Public Institution such as the UB should be to train the human capital needed by

advanced democratic societies. This is the will of all those who form part of its

university community – it is an institution steeped in history while at the same time

being at the vanguard of 21st century education.

 

IL3, the UB’s Institute of Continuous Education

With IL3, Universidad de Barcelona has created an academic tool aimed at

promoting renovating policies in the framework of lifelong training, guided by the

central idea of considering this activity as an essential function of the Academy. The

offer of the IL3, Institute of Continuous Education of the Universidad de Barcelona,

brings together all science and arts disciplines and divides them into eleven

thematic areas with a wide range of courses which can be taken via face-to-face,

distance or semi-distance learning, and have different durations (everything from

masters and postgraduates to seminars). In addition, we also offer tailor-made

training for companies.

 

EAE, 50 years training future leaders

EAE, Grupo Planeta’s Business School , is an international Business Management

Higher Education Centre, with a track record of 50 years as a Business School . It

has been involved in the training of more than 56,000 Spanish and international

managers and professionals.

 

EAE carries out an intercommunicative methodology which focuses on student

participation. It is based on the combination of theoretical knowledge and its

practical application, and on the personalised monitoring of teachers who are

experts in their field and combine teaching with managerial responsibilities in

different countries.

 

The international presence of EAE is evident from its participation in renowned

Spanish and international bodies such as AEEDE (Spanish Association of Business

Management School Representatives), the EFMD (European Foundation for

Management Development), AACSB INTER-NATIONAL (The Association to Advance

 

Collegiate School of Business ), CLADEA (Latin American Council of Business

Administration Schools) and forQ (Association for Quality in Continuous Education),

EDEN (European Distance and E-learning Network), Virtual Educa, EBEN (European

Business Ethics Networks), IBS (European MBA Network – International Business

Studies), among others, which contribute to consolidating the international ties and

relationships that EAE maintains with business schools and universities of more

than 40 countries.

 

EAE was Spain ’s first Business School to obtain the International Quality

Certification ISO 9001; this certifies the quality of the institution and its

programmes in all areas, achieved by means of continuous improvement processes

and a concern to offer the best training for the business environment.