Máster Universitario in Sustainable Tourism Management of Resources and Destinations - Barcelona.
- Where: Barcelona
- Format: Full-time
- Titulation: Oficial
- Duration: 10 meses
- Credits: 60 ECTS
Objetivos.
Who is it for?.
Middle age: 26 years
Language: English
Profile: Graduated and young professional
Work experience: No
Presentation and Objectives.
Sustainable development has become a new paradigm in the 21st Century, in both the public and private sphere, and from an international right down to a local level. In the tourism sector, this paradigm has given rise to the concept of sustainable tourism, which focuses on the environmental, social and economic aspects in this sector.
There is an ever-growing number of public bodies, academic institutions, tourism destinations, companies and international organizations that actively seek to integrate sustainability criteria into their policies.
Ostelea | Tourism Management School has decided to run a Master program in Sustainable Tourism Destinations and Regional Tourism Planning, which is designed to equip professionals and executives to lead the shift towards more sustainable planning and management of tourism activity, whether in public administrations or in the private sector.
The Master in Sustainable Tourism Management of Resources and Destinations has been ranked among the top 50 masters in the world in the Sustainable Development and Environmental Management category in the Eduniversal Best Masters in the World Ranking 2019.
Reasons to take the Master.
- Executive Skills
- Fieldwork Projects
- Employability and Entrepreneurship
- Seminars and Research Group
Benefits of the Master.
- Get to know the MICE Industry (Meetings, Incentives, Conferencing and Exhibitions): acquiring knowledge of tourism destination planning and management with the application of sustainability criteria. Learning the foundations of sustainable regional development, tourism sustainability and its impact on the quality of the destination’s image.
- Strategic Plan development: designing strategies and plans for dynamizing and differentiating tourism products and destinations based on sustainable tourism management, both in well-established and emerging destinations.
- Regulatory Framework: learning the regulatory framework with respect to regional planning at different scales and its impact on the management of tourism destinations.
- Opportunities: detecting business opportunities: analysing sustainability as a competitive advantage for designing, promoting and commercializing new tourism products.
- Executive Skills: Management Experience:
- Students develop the key competences for managing projects effectively, Soft Skills.
- Series of meetings with executives from hotel and restaurant companies, and international tourism consultants.
- Program for developing executive competences: Tourism Skills Development Program (TSDP).
- Fieldwork projects: Eight fieldwork projects in experiences in tourism planning in Barcelona: students will visit various sustainable initiatives around the city of Barcelona related to tourism or which are affected by tourism, such as ecological markets and businesses, self-managed community spaces and community gardens, among others.
- Employability and Entrepreneurship:
- Students who want to set up their own business have access to the Entrepreneur Project, offering advice and guidance.
- Employability-focused tuition: Professional Careers programs, Employability Week, Employment Forum, Graduate Programs, among other initiatives (subject to demand).
- Technologies: discovering and applying information and communications technologies to tourism design and commercialization. Learning to apply the latest methods and techniques for the development and efficient management of tourism products and destinations.
- Environmental impacts: gaining insight into the environmental impacts of tourism activity for proposing alternatives for sustainable tourism planning and management.
- International faculty: Some of the contents on certain courses will be taught by lecturers from Ostelea’s partner universities and business schools.
- Research Group: Members of the Master faculty form part of Ostelea’s Interdisciplinary Tourism Research Group (GRIT-Ostelea), the scientific output of which focuses on the field of international tourism management.
- Seminars on Hospitality (in the case of Barcelona's programs) and Sustainability (in the case of Madrid's programs).
- Language: English or French.
Professional Careers and Opportunities.
The Master in Sustainable Tourism Management of Resources and Destinations of Ostelea gives its students training designed to enhance employability opportunities such as:
TSDP - Tourism Skills Developement Program.
An exclusive program where they will learn to develop their skills and abilities.
The TSDP consists of 55 teaching hours that includes:
- Management Skills
- Public relations
- Advanced Excel
- Turistic marketing
- Coaching
- (Limited places)
Itineraries.
- Employability: 3 workshops focused on candidate selection and improvement processes.
- Entrepreneurship: through the Entrepreneurs Project where they will receive advice Career.
- Transition: 5 workshops to guide students about their professional future.
- (To choose one)
Talent Tourism Week.
With the presence of relevant companies in the sector that will present their offers and then interview the students who are possible candidates.
Employment Forum.
Companies participate by publishing their offers online and interviewing our students.
Graduate Program.
Elaborated by multinational companies (Hilton, Mandarin Oriental, Hotusa ...), whose objective is to select the most suitable candidates.
Company Meetings.
Meetings between national and international companies, where students can learn the profiles most in demand in the sector.
Professional Opportunities that are most common on participant of this program:
- Director of establishments focused on business tourism and event organization.
- Hotel establishments dedicated to hosting events, such as congresses, conventions and conferences.
- Companies that use sponsorship and patronage as a communication tool and need qualified professionals to manage the events they are going to organize or sponsor.
- Departments of public institutions of any field dedicated to the implementation of cultural, patrimonial and artistic policies.
- Protocol specialists in both private and official events, working in companies or on their own.
- Marketing directors of companies focused on business tourism
Tuition Plan of the Program.
Ostelea’s Master in Sustainable Tourism Destinations and Regional Tourism Planning is divided into five modules:
Governance and Sustainable Management of Tourism Products and Destinations
- Governance and Planning of Sustainable Tourism Destinations (6 ECTS).
- Marketing and Commercialization of Sustainable Tourism Destinations and Products (6 ECTS).
Sustainable Tourism Development
- Heritage, Tourism and Sustainable Development (9 ECTS).
- Design and Sustainable Management of Endogenous Development Tourism Projects (6 ECTS).
Governance and Sustainable Management of Tourism Products and Destinations
- Governance and Planning of Sustainable Tourism Destinations (6 ECTS).
- Marketing and Commercialization of Sustainable Tourism Destinations and Products (6 ECTS).
Sustainable Tourism Development
- Heritage, Tourism and Sustainable Development (9 ECTS).
- Design and Sustainable Management of Endogenous Development Tourism Projects (6 ECTS).
Evaluation, Management and Conservation of Natural Heritage
- Strategic Regional Planning (6 ECTS).
- Management and Preservation of Natural Resources and Protected Natural Areas (6 ECTS).
Tourism Management of Natural Heritage from a Sustainability Perspective
- Creation and Innovation of Sustainable Tourism Products Based on Natural Resources (3 ECTS).
- Sustainable Planning for The Development of Natural Tourism (6 ECTS).
Master’s Thesis.
The final project of this master will be the development of a general commercial plan or a partial plan based on developing a tourism business plan. This plan must be developed arrount an already existing company or based in a new project if the alumn wants to be enterpreneur. The main objective here is that the student assumes all the knowledge acquired during the master an put them in a real situation.
Admission.
The admission process guarantees the suitability of the candidates, in this way all the participants will be able to take full advantage of this learning experience.
To start the admission process it is necessary to fill in the information request. From that moment Ostelea will contact the candidate to close an interview to which the following documentation must be submitted:
- University degree
- Curriculum Vitae
- Motivation letter
- Two Recommendation letters
After finishing the interview, the Admissions Committee will analyze case by case and communicate the resolution to the candidate to inform him of the status of his admission.
Certification.
The participant who successfully completes the program on the Barcelona campus will obtain TRIPLE CERTIFICATION:
- Máster en Destinos Turísticos Sostenibles y Planificación Turística Territorial, by Ostelea | Tourism Management School (Own degree)
- Máster en Destinos Turísticos Sostenibles y Planificación Turística Territorial, by EAE Business School (Own degree)
- Máster Universitario en Gestión Turística Sostenible de Recursos y Destinos, con Especialidad en Patrimonio Natural, by Universidad de Lleida (Official).
Scholarships and Financial aid.
Ostelea offers candidates scholarships that consist of financial aid with the objective of supporting our students.
Each application will be studied independently, it will be granted during the admission process and it will be communicated personally by the Admissions Committee before the formalization of the registration.
Scholarships representing 100% of the total enrollment fee will not be awarded in any case.
The economic aid will be offered in the following cases:
- Advance reservation of place.
- Adequacy of the profile to the requirements of each program.
- Former students of the school. In this case, a 25% discount will be applied to the enrollment.
