MBA with Concentration in Digital Marketing .
Type of course: Master
Duration: 18 months
Requirements: A Bachelor’s Degree or a Graduate Degree
The Master of Business Administration with a concentration in Digital Marketing is a specialized program that addresses the fundamentals of marketing applied to neuroscience and its relationship with consumer choice where students will employ some strategies used in the field of neuromarketing. They will use the necessary practical tools to develop comprehensive digital marketing and communication strategies and tactics aimed to align organization's business and marketing objectives. We aim to prepare students for the future challenges of the digital era. After completing the Master, you will be capable to:
-Create digital marketing plans and campaigns.
-Analyze the different channels, as well as measure and evaluate their success
-Design effective digital strategies to implement them in your business
-Promote leadership skills
You will be able to link your thesis or final master's project to a real casuistry of your current company, which may have a direct impact on the applicability of your master.
Aside from this concentration, within the MBA, we also offer 4 different concentrations for you to choose the most suitable specialization for you among Accounting, Digital Marketing, Information Systems and Health care Management.
Our teaching model is designed on the basis of 3 fundamental pillars that promotes an excellent training, open to all, flexible and 100% online: based on an active learning experience that promotes critical thinking, teamwork, participates in vigorous brainstorming and uses a case study-oriented approach that leads to the idea of learning by doing.
Be Limitless; Be Successful.
-Professionals in the areas related to Digital Marketing, with the objective of developing their careers with a deep knowledge of this fast-evolving marketing field.
-Professionals who want to develop their skills for leading teams specialized in digital marketing and e-commerce.
-Professionals who seek to update or deepen their knowledge of the new and existing tools in the digital environment.
-Business, economics, management or marketing graduates who want to specialize in the digital marketing field.
Curriculum for MBA:
1st ACADEMIC PERIOD
2nd ACADEMIC PERIOD
-Leadership and Organizational Behavior
3rd ACADEMIC PERIOD
-Digital and Mobil Marketing Strategies (*)
4th ACADEMIC PERIOD
-Digital Tools, Technologies, and Metrics (*)
-Social Media and Virtual Communities in Business (*)
5th ACADEMIC PERIOD
-Information Systems and Technology Management
6th ACADEMIC PERIOD
-Operations and Project Management
(*) Courses to be replaced by the set of elective courses related to the chosen concentration.