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MBA with Concentration in Digital Marketing - Online

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Nadia Bacco

Nadia Bacco

MBA with Concentration in Digital Marketing

  • Modalidad de impartición
    El MBA with Concentration in Digital Marketing se imparte de forma online.
  • Número de horas
    Broward International University ofrece el programa en dieciocho meses.
  • Titulación oficial
    Al egresar, el alumno adquiere titulación de MBA with Concentration in Digital Marketing.
  • Valoración del programa
    Durante el MBA with Concentration in Digital Marketing se utilizan herramientas actualizadas e innovadoras para el desarrollo de estrategias en comunicación y marketing digital. Se aprende sobre branding e imagen corporativa, social media y analítica web, entre otros temas. Además, el alumno podrá elegir entre cuatro áreas para su especialización: Contabilidad, Marketing Digital, Sistemas de Información y Gestión Sanitaria.
  • Dirigido a
    Broward International University dirige el programa a titulados universitarios, profesionales, ejecutivos y directivos vinculados a la actividad digital en comunicación y marketing.
  • Empleabilidad
    Quien adquiera esta titulación podrá emplearse en todo tipo de empresas y negocios, en áreas de marketing y comunicación digital.
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Comentarios sobre MBA with Concentration in Digital Marketing - Online

  • Contenido

    MBA with Concentration in Digital Marketing
    .


    Type of course: Master
    Methodology: Online
    Virtual campus
    Duration: 18 months
    Requirements: A Bachelor’s Degree or a Graduate Degree


    Description:

    The Master of Business Administration with a concentration in Digital Marketing is a specialized program that addresses the fundamentals of marketing applied to neuroscience and its relationship with consumer choice where students will employ some strategies used in the field of neuromarketing. They will use the necessary practical tools to develop comprehensive digital marketing and communication strategies and tactics aimed to align organization's business and marketing objectives. We aim to prepare students for the future challenges of the digital era. After completing the Master, you will be capable to:

    -Create digital marketing plans and campaigns.
    -Analyze the different channels, as well as measure and evaluate their success
    -Design effective digital strategies to implement them in your business
    -Promote leadership skills

    You will be able to link your thesis or final master's project to a real casuistry of your current company, which may have a direct impact on the applicability of your master.

    Aside from this concentration, within the MBA, we also offer 4 different concentrations for you to choose the most suitable specialization for you among Accounting, Digital Marketing, Information Systems and Health care Management.

    Our teaching model is designed on the basis of 3 fundamental pillars that promotes an  excellent training, open to all, flexible and 100% online: based on an active learning experience that promotes critical thinking, teamwork, participates in vigorous brainstorming and uses a case study-oriented approach that leads to the idea of ​​learning by doing.

    Be Limitless; Be Successful.


    Student profile:

    -Professionals in the areas related to Digital Marketing, with the objective of developing their careers with a deep knowledge of this fast-evolving marketing field. 
    -Professionals who want to develop their skills for leading teams specialized in digital marketing and e-commerce. 
    -Professionals who seek to update or deepen their knowledge of the new and existing tools in the digital environment.
    -Business, economics, management or marketing graduates who want to specialize in the digital marketing field.


    Curriculum for MBA:

    1st ACADEMIC PERIOD
    -Finance
    -Managerial Accounting

    2nd ACADEMIC PERIOD
    -Leadership and Organizational Behavior
    -Marketing

    3rd ACADEMIC PERIOD
    -Neuromarketing (*)
    -Digital and Mobil Marketing Strategies (*)

    4th ACADEMIC PERIOD
    -Digital Tools, Technologies, and Metrics (*)
    -Social Media and Virtual Communities in Business (*)

    5th ACADEMIC PERIOD
    -Information Systems and Technology Management
    -Research Methodology

    6th ACADEMIC PERIOD
    -Operations and Project Management
    -Thesis

    (*) Courses to be replaced by the set of elective courses related to the chosen concentration.

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