Media and Communication Management (B.A.)

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Agustin González

Agustin González

Media and Communication Management (B.A.)

  • Modalidad de impartición
    Modalidad de impartición presencial.
  • Número de horas
    7 semestres de estudio más 1 de estudio en el extranjero.
  • Titulación oficial
    El graduado recibirá el título de B.A.
  • Valoración del programa
    En el Media and Communication Management (B.A.) se combinan el pensamiento analítico y creativo brindándole al alumno conocimientos que le permitan en un futuro convertirse en media managers multifacéticos. Se abordan el cine, la televisión, la web, el mercado de la comunicación y la publicidad, entendidos como un negocio global. Para ello se forman profesionales aptos para gestionar y administrar campañas publicitarias y de comunicación.
  • Dirigido a
    Dirigido a empresarios, personas que trabajen en los medios y en publicidad y aquellas personas que deseen hacerlo y espeecializarse en el tema.
  • Empleabilidad
    Podrá desempeñarse laboralmente en agencias de comunicación, agencias de publicidad y medios, estudios televisivos, ocupando cargos gerenciales.
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Comentarios sobre Media and Communication Management (B.A.) - Presencial - Berlín - Alemania

  • Contenido
    Media and Communication Management (B.A.).

    Duration of Study: 7 Semester, 1 Semester Abroad
    ECTS: 210
    Starting: Winter Term
    Location: Munich, Cologne, Hamburg and Berlin
    Language: English
    Application process: Recognized school leaving certificate, personal interview, submission of complete application documents with work samples where applicable.
    Student Advisory Service: Do you have questions regarding the admission requirements, the course details and other matters? Simply, contact our Student Advisory Service and get study advice tailored to your need.

    Student Advisory Service:

    You’re interested in this course but you’re not sure if this programme is the right one for you? Don’t hesitate to take advantage of our Student Advisory Service. We’re good listeners and advisors, and we know the industry. We take your questions seriously, focus on your interests, and support you as you develop your individual point of view.

    Media Management is international:

    "Media management combines analytical and creative thinking. You always need that special idea, but you also need a clear idea of the initial situation and the goals. This isn't for lone wolves. Media managers must lead multi-faceted, often international teams towards innovative solutions. Obviously, your own overseas experience is just as important here as good English skills." Prof. Dr. Dr. Castulus Kolo, Director of Media and Communication Management

    Film, TV, Web and even the whole print and advertising market is a global business. Ideas are sold internationally as well as complete film products or brand campaigns. Furthermore major corporations and organisations act and communicate globally. More than ever before the media and communication market needs managers who are familiar with international aspects of media business, media rights and cultural differences.

    The Macromedia University Bachelor’s degree programme in Media and Communication Management will give you the theoretical insights and practical skills you need to be successful in an international media context. Foundation courses in media, communication, and management will provide you with a basic knowledge of four major career-oriented fields:  Brand Management and Advertising , Corporate Communications and PR, Internet Management, TV Management and Broadcasting.
    The knowledge you acquire will allow you to work flexibly and efficiently within a changing media landscape. Media managers are active in a wide range of areas. This B.A. degree programme concentrates on developing creativity and management capabilities. Students especially benefit from interaction with other Macromedia Universitycourses in creative areas: film and television, media and communication design, and journalism. Upon graduation you can embark directly on your chosen career or enroll in a Master’s degree programme.

    Learning by doing:

    Throughout the programme, you will carry out practical projects, whereby theoretical knowledge is applied to real-life scenarios, usually in cooperation with external businesses and partner companies.


    Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the programme giving you the opportunity to gain your first practical experience and to start networking with the industry.

    How to apply:

    Admission to Macromedia University may be granted in line with the Regulations on Qualifications for University Studies (§60 of the Bavarian University Regulations) of the Free State of  Bavaria. Under these regulations, the general school leaving certifi cate (Abitur) or the entrance qualification for universities of applied sciences (Fachhochschulreife) is mandatory. School leaving certificates from outside Bavaria must be officially approved as being equivalent, where necessary.

    To apply, please provide us with your recognised school leaving certifi cate, recognised certifi cateof English profi ciency (TOEFL iBT, at least 81 out of 120 points or IELTS, at least 6 out of 9), the Macromedia University application form and letter of motivation. After the assessment of your application, you may be required to pass an  admissions interview.


    Information events:

    At these events, student advisors, students and professors answer all your questions centred round the media industry, our university, admission and the application process.

    Career service:

    Offering support for you and your career of choice during and after your studies.

    Internship support:

    Providing internship contacts and accompanying support all round your internship semester.

    International office:

    Providing full-service support for your semester abroad.

    Personal adivsory service:

    If you’re planning your future and studies with us, you likely have many questions.
    Our student advisory look forward to talking with you.

    Course Overview (210 ECTS):

    1(30 ECTS):
    • Business Administration
    • Management Theory
    • Business Mathematics
    • Accounting
    • Media Design & Technologies
    • Writing & the Journalistic Process
    • Foundations of Media Design
    • Print Media Design and Technologies
    • Soft Skills
    • Media & Communication Science
    • Foundations of Media Management
    • Legal Aspects & Scientific Working
    2(30 ECTS):
    • Brand Management & Advertising
    • Corporate Communications & PR
    • Media Design & Technologies Specific Journalistic Formats
    • Audio & Video Design & Technologies
    • Internet Business
    • Models & Applications
    • Interactive Media Design & Technologies
    • Project Management
    • Media & Communication Science Statistics
    • Scientific Methods
    3(30 ECTS): 
    • Semester abroad
    • Economics
    • Marketing
    • Business Planning
    • Financing Media and Communication
    • Project Media Management 1
    • Specialisation
    • International Students’ Project Intercultural Management
    • Cultural Area Studies
    4(30 ECTS): 
    • Practice-oriented modules
    • Brand Management & Advertising
    • Corporate Communications and PR
    • Internet
    • Management
    • TV Management & Broadcasting Project Media Management 2
    5(30 ECTS):
    • Internet Management
    • TV Management & Broadcasting Project Media Management Integrated Communication and CRM
    • Innovation Management Media and Communication Science Politics and Media
    • Theories of Media and Communication
    • Project Media Management 3
    6(30 ECTS):
    • Internship and internship report
    • Media and Communication Science International Media Business (E-Learning) Soft Skills Presentation
    • Social Skills
    • Application Training

    7(30 ECTS):
    • Bachelor thesis
    • Business Administration Strategy & Business Ethics
    • Organisation & Human Recourses
    • Advanced Accounting
    • Students’ Initiatives 2
    • Tutor groups and students’ project
    • Entrepreneurship.
    The semester abroad is in the 3rd or 4th semester.

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