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Pós-Graduação in Strategic Design

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IED Istituto Europeo di Design - Sede São Paulo

Pós-Graduação in Strategic Design - São Paulo - Brasil

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Teléfono Fijo [Indicativo ciudad + nº]. Ej. 12466666 (Bogotá) / Celular [nº celular sin indicativo]. Ej. 3002822222
 
 
 
 
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Teléfono Fijo [Indicativo ciudad + nº]. Ej. 12466666 (Bogotá) / Celular [nº celular sin indicativo]. Ej. 3002822222
 
 
 
 
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Liliana Díaz
Pós-Graduação in Strategic Design
  • Modalidad de impartición

    El tipo de modalidad de impartición es presencial.

  • Número de horas

    El posgrado se desarrolla a lo largo de 400 horas.

  • Titulación oficial

    Al concluir el tiempo de formación, el estudiante obtiene el título de Pós-Graduação in Strategic Design.

  • Valoración del Programa

    Darle valor a una marca ya no depende únicamente de los CEO o gerentes de las empresas. Hoy en día, los encargados del diseño juegan un papel fundamental en el éxito de un servicio, producto o marca. Es así como el Pós-Graduação in Strategic Design, ofrecido por IED Istituto Europeo di Design - Sede São Paulo brinda los componentes que demanda el mercado a través de prácticas de investigación, bases en Design Thinking, desarrollo de marca, innovación, comunicación y marketing.

  • Dirigido a

    El enfoque del programa se orienta a profesionales de disciplinas como Diseño, Comunicación, Marketing, Ingeniería, Arquitectura, entre otras. Interesados en desarrollar pensamientos estratégicos en el campo del Diseño.

  • Empleabilidad

    Los especialistas egresados contarán con las competencias y habilidades para desempeñar cargos de liderazgo en segmentos como el diseño, arquitectura, marketing, ingeniería, tendencias e investigación. Del mismo modo, estarán preparados para concebir proyectos como emprendedores.

Pós-Graduação in Strategic Design - São Paulo - Brasil Comentarios sobre Pós-Graduação in Strategic Design - São Paulo - Brasil
Contenido:
Strategic Design .

Master - São Paulo.

Start date : September 2017
Duration : 400 hours
Attendance : full-time
Language : Portuguese

IED São Paulo’s Mater Programme in Strategic Design develops the strategic reasoning of students in order to enable them to lead projects in their fields by combining creativity and technical competence to generate innovation. It has been a long time since Design was seen as a mere makeover to become a key part of the feasibility and success of a brand, product, or service. This programme was created to meet a strong market demand for these new professionals.

Thinking strategically requires a broad and solid background that includes not only technical knowledge of design, but also advanced research practices, notions of Design Thinking, innovation, branding, cool hunting, as well as Marketing and Integrated Communication.

Description
.

Program .
The courses were designed considering the conceptual, operational and planning, dealing with the various stages within the various types of events, giving a larger view on the events sector and its possibilities of action.

The Professional .

Capable of conceiving or repositioning a product or service and managing projects, research, and managing teams, the Strategic Design professionals meet the most advanced demands of the market and are qualified to become leaders in their segments and ventures. The professional formed by the IED São Paulo’s Mater Programme of Strategic Design can work in a vast selection of segments, ranging from Graphic Design to Architecture, including Engineering, Marketing, Research, and Trends, among others. This professional must think in an integrated way and sign projects that span from briefing to communication and commercialization.

Fields of Study .

Culture: Sociocultural Trends, Design Trends and Research, History of Design.
Techniques and Technology: Methodology of Strategic Design, Verbal Communication, Strategic Design Management, Branding, Administration and Marketing for Offices.
Projects: Vertical Integration Project, Conceptual Design.
Hours: 400 hours.

IED: The enormous heritage of international creative ideas, words and deeds is a worldwide acknowledged IED value, demonstrating that respect for cultural diverity and multidisciplinarity and the resulting ‘culture of jointness’ approach to education are an unquestionable key to success.

IED teaching methods require that all the schools:
• forge strong bonds with the local production and operation systems in their regions;
• interface with their benchmark sectors;
• evolve depending on the growth standards of their underlying markets and professional situations.
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