Máster en Brand Management and Communication

Brand Management and Communication.

Master Courses - Milan

20th edition - Management, design attitude, business orientation and strategic vision are the distinctive features of the Master course in Brand Management and Communication. Developing brand projects at IED is not just about realising projects, it is about accepting a challenge, observing the present, forecasting trends, and interacting with the most interesting international companies.
For this reason, the Master course is organised in collaboration with Landor, one of the most important branding agencies at international level. Companies such as Pomellato, Campari, Ducati, Diesel, KFC, Persol, and Lemonsoda, just to mention few, choose to share their values and expertise with IED students, to find a fresh and multidisciplinary point of view and to develop together a strategic project for their brand.

The Master takes place in two editions, the first one in November in Italian and the second in February, in English.

The Master is organised in partnership with Landor.

    Start date: January 2020
    Duration: 1 Year
    Attendance: full-time
    Language: English

Target - The Master course in Brand Management and Communication is aimed at graduates in humanities, social sciences, economics or scientific disciplines, as well as graduates in creative disciplines from design schools, or professionals with at least two years of experience in the branding field.

Methodology and structure - The Master course alternates frontal lectures, exercises, case histories, workshops and projects realised in partnership with companies and agencies and developed individually or in groups. The didactic pathway is closely linked to the professional world thanks to the collaboration between partners and faculty. A synergic team, composed by professionals coming from the main companies, agencies and consultancy firms, supports students throughout an intense, interactive and increasingly complex study plan. Students develop the skills required to identify their reference target and its typical behaviours. They learn to define product and retail strategies, innovation and markets, in order to elaborate branding strategies. A comprehensive journey that takes into consideration the different steps of the process: from definition of brand equity - by establishing the brand values and positioning, and by planning the strategic marketing activities - up to the actions aimed at developing and supporting the brand. At the end of the course, a dedicated module is focused on personal branding: from counseling and personal target to the tools required to realise a self-representation with the most suitable tools (video, paper, web) up used to present successfully in front of an audience.

Career opportunities - Brand Manager, Marketing Manager, Product Manager, Consultant,Project Manager, Client Manager, Strategist, Brand Consultant. Other opportunities are advertising and communication agencies as Strategic Planner, Account Manager.

In the previous editions, projects have been developed in collaboration with: Pomellato, Campari, Persol, Lemonsoda, Ducati, Diesel, KFC, amongts the others.

In the previous editions, students visited: Goole, Technogym, Campari, Samsung, amongst the others.

Focus Area

•     Strategic Marketing for Branding
•     Branding
•     Branding Advanced
•     Brand Communication
•     Digital Branding
•     Personal branding
•     Business for Branding