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Summer and Winter Course in Fashion Marketing

Método: Presencial
Tipo: Cursos

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IED Istituto Europeo di Design - Sede Milán

Summer and Winter Course in Fashion Marketing - Milán - Italia

Teléfono Fijo [Indicativo ciudad + nº]. Ej. 12466666 (Bogotá) / Celular [nº celular sin indicativo]. Ej. 3002822222
Otro teléfono
Teléfono Fijo [Indicativo ciudad + nº]. Ej. 12466666 (Bogotá) / Celular [nº celular sin indicativo]. Ej. 3002822222
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Pablo Nieves
Summer and Winter Course in Fashion Marketing
  • Modalidad de impartición

    La forma en la que se desarrolla este Summer Course en Fashion Marketing, es presencial.

  • Número de horas

    El Summer Course tarda 4 semanas en ser terminado.

  • Titulación oficial

    Al culminar el programa académico se emitirá un certificado que avale su aprobación.

  • Valoración del Programa

    El Summer Course en Fashion Marketing que es dictado por el Istituto Europeo di Design se dedicará a dar un recorrido por la experiencia italiana del mercadeo de artículos del mundo de la alta costura, y otros productos complementarios. Se entenderán los procedimientos acertados que llevarán a una empresa de este tipo por buen camino. Los estudiantes tendrán trabajo de campo a través de la visita a lugares de exhibición y venta.

  • Precio del curso

    Consultar precio.

  • Dirigido a

    Todas las personas amantes de la moda y el glamour que cuenten con dominio del Inglés.

  • Empleabilidad

    Se pueden desempeñar en publicaciones de moda o en agencias de publicidad.

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Summer and Winter Course in Fashion Marketing - Milán - Italia Comentarios sobre Summer and Winter Course in Fashion Marketing - Milán - Italia
Fashion Marketing
Summer and Winter Courses - Milan

The course gives an overall view of the most important features of marketing, management and merchandising for the retail fashion industry with an emphasis on the Italian experience.

During the three-weeks program students learn about the importance of brand building and brand marketing, and explore specific features of fashion marketing, such as customer relationship management, digital fashion marketing, consumer behaviour, creative retailing, marketing strategy.

    Start date: July
    Duration: 3 weeks
    Attendance: full-time
    Language: English


Schedule: From Monday to Thursday during the first two weeks and from Monday to Friday during the 3rd week, on a full time basis (morning and afternoon) the course has a duration of 75 hours spread over 3 weeks

Target : The course is aimed at young students or professionals from other fields and who are interested in the field of fashion marketing and have no prior knowledge or experience in the discipline. Applicants need to show strong motivation and the ability to work in groups.

Methodology and structure - This course is a general overview of marketing and the preliminary part is an introduction to the Italian fashion industry.

Students will focus on marketing, design and merchandising in a seminar-based course with industry professionals lecturing and sharing their experience in their specific area of expertise.

Traditional methodologies and techniques such as brand analysis and management, trend research, as well as distribution, advertising and merchandising will be covered in depth and complimented by visits to showrooms and retail spaces. Students will also complete personal projects on-site in different areas of Milan in order to prepare themselves for their final project and presentation.

This program will allow students to understand the creative process in order to carry out specific project goals and will teach them to develop a communication strategy according to the goals and the budget set.

Experienced faculties are actively involved in course development which ensures that students are in touch with current thinking and the latest developments in the field.

Study Plan:

  •         Fashion Marketing, Marketing Intelligence, Fashion Brand Management
  •         Fashion Trends and Social Phenomena
  •         Fashion System
  •         Communication and Advertising
  •         Distribution System
  •         Visual Merchandising
  •         Sales Techniques
  •         Digital Media Marketing
  •         Fashion Marketing, Marketing Intelligence, Fashion Brand Management
The course is articulated in 3 different modules: the first part covers each stage in planning a marketing strategy, with particular focus on the specifics of the fashion sector; the second part focuses on the behavioural observational methodology and its unique contribution to data gathering; a third step focuses on branding and brand management, providing students with the key tools and methodologies to understand, position and develop a fashion brand within the marketing environment.

Working at IED:

A staff numbering about 400 people teams with our 1,200 professional practitioner lecturers to ensure that IEDfunctions smoothly in all 11 of its campuses in 7 different cities.
An extensive, dynamic international network has adopted creativity and multicultural awareness as its philosophy
If you want to be part of this community, send us your CV. Our head hunters will contact you as soon as a situation suitable to your profile becomes vacant.

IED teaching methods require that all the schools:

• forge strong bonds with the local production and operation systems in their regions;
• interface with their benchmark sectors;
• evolve depending on the growth standards of their underlying markets and professional situations.
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